Definition
A proposed EU law targeting manipulative design and AI-driven consumer harm: it bans 'dark patterns', lets users switch off addictive design, and extends consumer protection to AI agents and personalised advertising. It comes after the AI Act and would carry fines of up to 6% of global turnover for non-compliance.
Why it matters
It directly constrains how companies build AI assistants, chatbots, and recommendation systems, and is the EU's next big consumer-protection step.