Definition
Rules and tooling that ensure an AI agent reaching out to a customer — by call, message, or email — is transparent about being an agent and honours consent and regulatory limits. It puts compliance checks directly inside the agent's workflow rather than relying on phone or marketing systems. This makes agent outreach auditable and enforceable in real time.
Why it matters
As agents themselves make outreach, treating them like a human salesperson with the same consent and disclosure duties is a new, real compliance obligation for built industries.