What happened
A WEF white paper (published 30 September 2026) sets out best practices for actors across the AI life cycle covering age-appropriate design, beneficial use, harmful interactions, privacy, learning, accountability, and inclusion. It is aimed at companies building and deploying AI that children use, providing a structured incentive-and-practice framework spanning design through deployment, with the World Economic Forum acting as convener across its Global Coalition for Digital Safety workstream.
Why it matters
With child-facing AI regulation tightening globally, this gives product and policy leads a mainstream, multilaterally-endorsed baseline for age-appropriate design and safety incentives to align against before regulators mandate them.
Action needed
Have your product-safety and policy teams map your consumer AI products against the white paper's best practices ahead of upcoming child-safety AI requirements.