Strategic Report  ·  2026-08-26

The State of AI in 2026: On the Road to ROI

Strategic ReportHigh impactGlobal
McKinsey's flagship annual Global Survey on AI, based on responses from 1,719 professionals and business leaders worldwide, finds that individual productivity gains are outpacing enterprise financial returns: 80% of respondents say AI has improved their individual productivity, while only 37% attribute at least some EBIT impact to AI use — 'about the same share as last year' — and just 6% qualify as 'AI high performers' (organizations attributing ≥5% of EBIT to AI with 'significant' impact), a figure that has remained flat year-over-year. Agentic AI scaling is accelerating unevenly: 40% of respondents at organizations with over $1 billion in annual revenue report scaling AI agents, up from 27% last year, and nearly a third (32%) say their organization has decided against buying software in favor of building it in-house with agentic coding tools. Roughly 20% of respondents say AI-related operating costs are constraining their AI use, and workforce-reduction expectations are rising (39% expect declines vs. 32% last year), even though actual 2025 job cuts fell well short of prior-year predictions. The survey methodology and full findings are published as a 30+ page report on McKinsey's QuantumBlack insights site.
This is the industry's most widely cited AI-adoption benchmark; boards and CFOs use it to calibrate whether their own AI investment-to-return ratio is ahead of or behind the market, and the flat EBIT-impact/high-performer figures directly challenge the ROI narratives embedded in many FY27 AI budget requests.
Benchmark internal AI EBIT-impact and agentic-scaling metrics against the survey's high-performer criteria (≥5% EBIT impact, workflow redesign) before finalizing next fiscal year's AI investment case.
McKinsey & Company — The State of AI: Global Survey 2026
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